Important Shipping Changes
From Sunday 25th of April we will be Changing our current $10 standard shipping rate (within Australia only) to Free Shipping. Sellers will also be able to add own shipping rates for International shipping and express shipping, increasing transparency and flexibility for both sellers and customers.
Why are we changing the flat rate shipping to free shipping?
-To avoid confusion with sellers, currently the flat rate shipping gets divided between sellers, this is currently creating too much uncertainty with how much shipping each seller will receive.
-We have conducted a survey with our target market and 95% of potential customers agreed that Free Shipping will entice them more to make a purchase, even if they knew the shipping costs were added to the product price.
-Shopping carts are often abandoned at the checkout when shoppers are dissuaded by an additional shipping charge. Maintaining a steady cost from product page to checkout increases a shopper's likelihood on following through with the purchase.
-Shoppers actively seek free shipping when searching for sites to shop at. According to a study from comScore, 70% of shoppers list free shipping as an important factor in checkout and high shipping cost a reason for cart abandonment.
Why can't sellers add their own standard shipping rates?
-If each seller adds their own shipping fee and a customer wants to buy let's say 10 products from ECO Marketplace they would have to pay 10x the shipping fees for each product, this can definitely stop customers from making a purchase.
-Shopping carts are often abandoned at the checkout when customers are dissuaded by an additional shipping charge or they are uncertain of how much shipping they will have to pay even before they added a product to the cart. Maintaining a steady cost from product page to checkout increases a customer's likelihood on following through with the purchase.
How will it work?
-Free shipping in an online business is no different to ‘free entrance’ into a brick-and-mortar store. Just as a brick-and-mortar store incorporates the cost of sales assistants and store overheads into their item price, online business can also incorporate the shipping cost into their product prices like overheads, discount offers or advertising, rather than an extra cost.
-To include the shipping cost in the listed product price, you’ll need calculate the necessary markup using the average shipping cost per order. While you may sometimes not cover the entire shipping cost, the additional orders you get from offering free shipping may quickly offset that difference and you could end up earning even more per order.
-You will be able to set your own shipping rules for express shipping and international shipping. Shipping will be calculated on a per product basis, this means you will have to set up how much shipping you would like to charge per product. If you don't want to offer express or international shipping, you can also have an option to opt out and just offer Free Standard Shipping.
What do you need to do?
-The Free standard shipping will be automatically applied, so there is nothing you need to do with the standard shipping.
-For Express and International shipping, you would just have to add your own rates and enable the Express and International Shipping Options from your Seller Portal (under the SHIPPING CONFIGURATION tab). If a seller does not enable the express or International shipping options, then the products attached to that seller will have no option for other types of shipping apart from the Free Standard Shipping within Australia.
You can access a step-by-step guide on setting up your shipping rates HERE.
Have no time to make the shipping changes? Just send us an email to email@example.com with the desired shipping rates for express and international shipping and we will set them up for you!
If you have any questions or concerns about the new shipping rates please contact us firstname.lastname@example.org and we will be more than happy to assist.